Samir Matanda    Selected clients

A Berlin-based Art Director & Creative Director working at 
the intersection of fashion, design, sports, and culture. 
My work spans film, photography, and storytelling, always 
with the goal of creating something fresh that speaks to
the moment.

I’m about connecting visuals to culture in a way that feels 
authentic and leaves a lasting impact. If you’ve got a project 
in mind, let’s make it happen.


CAREER

HIGHSNOBIETY
2023 - 2025

PROVOKE
2020 - 2023

VICE MEDIA
2017 - 2020


INSTAGRAM

LINKEDIN
Feed Overview

  • Adidas
  • Aur
  • Birckenstock
  • Converse
  • Carrera
  • C.P. Company
  • Coca Cola Zero
  • Fila
  • Footlocker
  • Gucci
  • Johnnie Walker
  • New Balance
  • Nike
  • Puig
  • Reebok
  • Snipes
  • Jordan
  • Woolrich
  • Vans


The Converse Untitl3d campaign explores creativity as a shared currency, diving into the work-in-progress journey. By spotlighting artists in the midst of creation, we reveal the raw process behind the final expression.



        Brand: Converse
        Project: Unitl3d
          Creative Lead: Samir Matanda
          Photographer: Jack Bridgeland


        Solo Leveling Season 2: Arise from the Shadow


        We led the creative direction for the hero content around the Hed Mayner X Reebok Paris Spring/Summer runway show, capturing the collection’s fusion of sportswear and luxury tailoring through a voyeuristic lens.
          Brand:Hed Mayner X Reebok
          Project: Spring/Summer Paris 
          Creative Director: Samir Matanda
            Photographer: Igor Pjörrt 
            Director: Killian Boucheret 


            Read More


            Our Woolrich Surplus campaign redefined heritage through sustainability, transforming deadstock materials into modern outerwear. By honoring the brand’s archival fabrics while embracing a forward-thinking approach, we showcased how past and future can coexist through design.
              Brand: Woolrich
              Project: Surplus
                Sr. Creatives: Samir Matanda & Kim Hoffenberg
                Director: Gary Emekwa
                Photographer: Roberto Brundo


              Read More


              The Gucci Guilty Pour Femme campaign for Valentine’s Day delved into the complexities of love through a three-part film in collaboration with Sarah Bahbah & i-D. Focusing on Unspoken Love, Unwavering Love, and Unconditional Love, we crafted intimate cinematic narratives that explored how love manifests in different ways—subtle, enduring, and all-encompassing.
                Brand: Gucci
                Project: Gucci Guilty Pour Femme
                  Creative Director: Dimitri Hekimian
                  Jr. Creative & Research: Samir Matanda
                  Director: Sarah Bahbah


                Read More






                The New Balance Clubhouse 2.0 activation for the Berlin Marathon celebrated community, resilience, and the runner’s journey beyond race day. Through curated experiences, we created a space where athletes and creatives connected, recharged, and embraced the culture surrounding the sport during the marathon weekend.
                  Brand: New Balance
                  Project: Berlin Marathon Event
                    Creative Director: Samir Matanda
                    Photographer: Milena Zara


                  Read More


                  Jordan x Snipes campaign championed the evolution of Pan-European music culture by equipping artists and communities with the tools to grow. Through a mentorship-driven concept, we unlocked new levels for three rising artists—handing them the keys to progress while opening doors for the wider creative community.
                    Brand: Jordan x Snipes
                    Project: Soundbooth
                    Creative Director: Yannick de Keijzer
                      Sr. Creative: Samir Matanda 
                      Director: Bleunuit
                      Photographer: Samir Matanda


                    Read More



                        Our Converse Create Next campaign centers on empowerment through discipline—a call to be the change you want to see. Built around tunnel vision, it highlights artists locked in their zone, flowing through their craft with focus and precision.
                      Brand: Converse
                      Project: Unitl3d
                        Sr. Creative: Samir Matanda
                        Photographer: Samir Matanda
                        Director: Robin van Geemen & S. Matanda


                      Read More





                       
                      Coca-Cola x Highsnobiety collaboration for the Euro Cup blended football culture with contemporary style, celebrating the rituals that bring fans together. Through a curated collection and immersive retail experience, we reimagined game-day traditions, uniting sport, fashion, and community.
                        Brand:Coca Cola Zero Sugar
                        Project: Euro Cup 2024
                        Creative Director: Samir Matanda
                          Photographer: Timothy Schaumburg
                          Director: Kaputt Agency


                          Read More