Woolrich Surplus is a branded content partnership we produced for Woolrich on Highsnobiety, reframing the brand's heritage through the lens of durability and considered consumption. Told through London-based artist Daniel David Freeman, we connected Woolrich's archival craft to skate culture and military surplus, presenting the brand as a platform for lasting self-expression and shot some her pieces of that collection on models.
- Client: Woolrich
- Project: Branded Content
- Agency: Highsnobiety
- Photographer: Roberto Brundo
Director: Gary Emekwa