SNIPES Soundbooth is a cultural platform we devised to position SNIPES as a genuine force in hip-hop and artist development, built around participation rather than sponsorship. Launched during COVID, it grew into a key cultural pillar across 10+ territories in Europe and the US, creating real opportunities for emerging artists and producers while connecting new talent with established names.

Its flagship program Beats2Bars, is a competition for emerging rappers and producers, culminating in a cypher that brings together five relevant artists from across Europe on the same beat. We led strategy, creative direction and production as the platform expanded from flagship stores into digital formats, festivals and the US, with DJ Khaled helping anchor its American chapter.

It proved that loyalty in hip-hop culture isn't built through ads but through giving people real opportunity. Over the platform’s existence  we activated 21,000+ creators, distributed over 100K in direct artist support, and generated 140 million impressions with 2.25 million engaged interactions.