SNIPES Soundbooth is a brand platform we devised to position SNIPES as a genuine cultural force in hip-hop and artist development, built around fostering international connection between aspiring, rising & established artists. Launched during COVID as a satellite activation, it grew into one of SNIPES' key cultural pillars spanning Europe and the US. The platform is built on a consistent through-line, platforming new talent and connecting them to established artists to learn from. 

Its flagship program Beats2Bars is a rap competition spotlighting emerging talent through curated beats and collaborative formats, for which we led strategy, creative and production end to end. Each edition culminates in a cypher, where we curate a pan-European group of the most relevant artists of the moment to jump on the same beat. The platform expanded from flagship store booths to festival activations across Europe and into the US, with DJ Khaled as Chief Creative Officer anchoring its American chapter. Across every edition, we led strategy, creative direction, and production end to end.