For the 2024 and 2025 Berlin Marathon Weekends, we led end-to-end event execution for New Balance, transforming the Highsnobiety Store and Kiosk into the NB Clubhouse across both editions. Activations spanned pop-up and kiosk formats, community runs, panel programming, and content capture, culminating in 2025 with the Berlin launch of the Baklava x New Balance 992 "Tiger Eye" with Action Bronson. Two years of branded experience that positioned New Balance at the intersection of performance and culture.