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The Vault is a new longstanding brand platform we built to sit at the intersection of luxury, rarity and creative collaboration, giving Johnnie Walker a permanent home in Luxury. Conceived as a living archive of limited drops and iconic partnerships, it's designed to grow alongside the names and movements shaping what luxury means today. It launched with Olivier Rousteing as its first collaborator, merging his distinct aesthetic with the world of rare whisky to produce something genuinely collectible.


    Client: Johnnie Walker Blue
    Project: The Vault Brand Platform
    Agency: Highsnobiety

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