Partnered with Foot Locker to create a holiday campaign rooted in youth and sneaker culture. Rather than branded content, the concept gave emerging artists a platform to curate their own Capsule Collections, launching with Swiss rapper Di Meh and Sucuk & Bratwurst. Each capsule came to life through a music video, 3D artwork, and a musical experiment. Creative extended to POS materials rolled out across 650 Foot Locker stores in Europe.