samirmatanda.com

Selected clients

A Berlin-based Art Director & Creative Director working at
the intersection of fashion, design, sports, and culture.
My work spans film, photography, and storytelling, always
with the goal of creating something fresh that speaks to
the moment.

I’m about connecting visuals to culture in a way that feels
authentic and leaves a lasting impact. If you’ve got a project
in mind, let’s make it happen.

CAREER

HIGHSNOBIETY
2023 - 2025

PROVOKE
2020 - 2023

VICE MEDIA
2017 - 2020

INSTAGRAM

LINKEDIN

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Overview

Contact

Adidas
Aur
Birckenstock
Botter
Converse
Carrera
C.P. Company
Coca Cola Zero
Fila
Footlocker
Gucci
Johnnie Walker
Jordan
New Balance
Nike
Puig
Reebok
Snipes
Tag Heuer
Woolrich
Vans

Set in Marseille, the campaign reinterprets the social club lifestyle through a contemporary lens, where retro elegance meets today’s cultural codes. Anchored by the return of Carrera’s most iconic sunglasses which we introduced with this campaign through a world of sport, style, and a sense of this contemorary new glam lifestyle.

Project: Carrera Social Club

Director: Alvynn Diagne

The Gucci Guilty Pour Femme campaign for Valentine’s Day delved into the complexities of love through a three-part film in collaboration with Sarah Bahbah & i-D. Focusing on Unspoken Love, Unwavering Love, and Unconditional Love, we crafted intimate cinematic narratives that explored how love manifests in different ways—subtle, enduring, and all-encompassing.

Project: Gucci Guilty Pour Femme

Director: Sarah Bahbah

Two worlds collide we distilled the TAG Heuer x New Balance partnership’s ethos of precision meets performance into an abstract & visual campaign. Spotlighting Olympian Sydney McLaughlin who embodies this relentless athlete’s mindset... we merged technology, design, and running culture through striking, visual-led storytelling.

Brand: Tag Heuer x New Balance

Project: Unitl3d

Photographer: Jack Bridgeland

The Converse Untitl3d campaign explores creativity as a shared currency, diving into the work-in-progress journey. By spotlighting artists in the midst of creation, we reveal the raw process behind the final expression.

Brand: Converse

Project: Unitl3d

Photographer: Jack Bridgeland

A campaign about inspiring and being inspired by the everyday. Set in a vibrant piazza, we turned the square into a living style feed... where the talents draw from the energy, moments, and people around them to create playful, expressive streetwear looks with Zalando.

Director: Carlos Mimet

We led the creative direction for the hero content around the Hed Mayner X Reebok Paris Spring/Summer runway show, capturing the collection’s fusion of sportswear and luxury tailoring through a voyeuristic lens.

Project: Spring/Summer Paris

Photographer: Igor Pjörrt

Director: Killian Boucheret

Our Woolrich Surplus campaign redefined heritage through sustainability, transforming deadstock materials into modern outerwear. By honoring the brand’s archival fabrics while embracing a forward-thinking approach, we showcased how past and future can coexist through design.

Project: Surplus

Director: Gary Emekwa

Photographer: Roberto Brundo

The New Balance Clubhouse 2.0 activation for the Berlin Marathon celebrated community, resilience, and the runner’s journey beyond race day. Through curated experiences, we created a space where athletes and creatives connected, recharged, and embraced the culture surrounding the sport during the marathon weekend.

Project: Berlin Marathon Event

Photographer: Milena Zara

Jordan x Snipes campaign championed the evolution of Pan-European music culture by equipping artists and communities with the tools to grow. Through a mentorship-driven concept, we unlocked new levels for three rising artists—handing them the keys to progress while opening doors for the wider creative community.

Project: Soundbooth

Director: Bleunuit

Photographer: Samir Matanda

Our Converse Create Next campaign centers on empowerment through discipline—a call to be the change you want to see. Built around tunnel vision, it highlights artists locked in their zone, flowing through their craft with focus and precision.

Project: Unitl3d

Photographer: Samir Matanda

Director: Robin van Geemen & S. Matanda

Coca-Cola x Highsnobiety collaboration for the Euro Cup blended football culture with contemporary style, celebrating the rituals that bring fans together. Through a curated collection and immersive retail experience, we reimagined game-day traditions, uniting sport, fashion, and community.

Project: Euro Cup 2024

Photographer: Timothy Schaumburg

Director: Kaputt Agency